Rodeo Drive Plastic Surgery is a place that caters towards providing celebrity-level cosmetic surgery procedures to the average person living in the Los Angeles area. One of the newest procedures that they are touting is a form of liposuction which they say uses a unique technique that results in a tighter, leaner post-surgery appearance. The technique is called Skin Activating Liposuction (and alternatively known as liposculpture) because it activates the skin with the purpose of reducing the likelihood of skin looseness after surgery. A major complaint by people who have gotten liposuction in the past is that the fat is gone but the skin hangs loose around where the fat used to be. Nobody wants to have a belly that looks like it had plastic surgery so changes in techniques have worked to tighten up the skin. Rodeo Drive Plastic Surgery claims that their technique does this efficiently, giving the average person the kind of taut body that normally only celebrities can achieve. The work is done at their "center within a center", LipoPlus, where the staff specializes specifically in liposuction.